FAQs

SEO stands for Search Engine Optimization. It’s the process of improving your website to rank higher on search engines like Google when people search for specific words or phrases (called keywords). This helps attract more visitors to your site who are searching for what you offer. 

A search engine is a tool that helps people find information online by showing relevant websites based on the words they search. It scans its database of indexed websites to display the most useful results. 

A keyword is a specific word or phrase that people type into search engines like Google when looking for something.
For example, if someone searches “best pizza in Islamabad”, that entire phrase is a keyword. SEO uses keywords to help your website show up in results when people search for those terms. 

SEO helps your website rank higher in search results, bringing more organic (free) traffic and potential customers to your site. 

Search engines use algorithms that consider factors like content relevance, keyword usage, site speed, mobile-friendliness, backlinks, and more. 

No, SEO is ongoing. Search engines change their algorithms often, and competitors constantly update their strategies. 

SEO is a long-term strategy. You may start seeing noticeable results in 3 to 6 months, depending on your competition and efforts. 

Yes, SEO is a legal and widely practiced digital marketing strategy in Pakistan, as long as it follows ethical and lawful methods. 

Beginners can start learning and applying basic SEO themselves, but hiring an expert can speed up the process and improve results. 

SEO is a part of digital marketing. It focuses specifically on improving a website’s visibility in search engine results, which is one of the key channels in digital marketing. 

On-page SEO refers to optimizing elements on your website, such as content, meta tags, headings, images, and internal links. 

Off-page SEO involves actions taken outside your website, such as building backlinks, to improve your site’s authority and ranking. 

Backlinks are links from other websites to yours. High-quality backlinks can boost your site’s authority and search ranking. 

Technical SEO refers to the process of optimizing a website’s backend structure and code to help search engines crawl, index, and rank the site more effectively. It focuses on making a website faster, more accessible, and easier for search engines to understand.